Project Overview

What began as a single hero image from another designer exploded into a robust image library with subtle visual nuances and unique color swatches.

The client requested images that evoked Accounting, Audit, Technology and Governance without traditional charts, circuits and wires. Leading another designer in collaborative brainstorming, we isolated images that had a feeling to them, while remaining artistic and paying homage to the original concept. Hero images were already created for each pillar of the AATS project, so I isolated colors from each to give each one a distinct feel and identity. Later, a brand guide was created for other designers with color information, how to edit images and visual identifiers for additional POVs and infogram elements.

Additionally, a visual identity guide was supplied for when creating additional materials for the AATS portal. Guidance on creating additional hero images, secondary, generating POVs and the specific color pallet are all included.

DATES | 2020-2021
ROLE | Art direction, graphic design and branding