MDA marketing materials — for doctors & hospitals

The ask

MDA’s marketing materials were redesigned in 2010 alongside the logo. Market research was conducted as well as internal discussions and it was determined that we needed to have real doctors (not someone who is listening to a pregnant belly with a stethoscope — if you know you know), feel friendly and heave a bright color pallet.

Part of my role, upon joining the MDA marketing team, was to assist in the finalization of their brand refresh and determine the final brand standards. The refreshed brand included a hand written font, vibrant purple and green tones, an inclusive, photo library of professionals and doctors alike and a refreshed tone of voice. Pairing with a copywriter, the revamped marketing assets were created for all internal sales associates, sent as marketing campaigns and posted on MDAinc.com

Click on an image in the gallery below to enlarge the desired asset.